About us

Optimum Communications Development Ltd specialises in the art and science of communicating with varied audiences. Over the past two years, the company has focused on researching and developing new methods to make information easier for the public to absorb.

Optimum’s unique research into the English used everyday throughout Britain is the basis for its Everyday English Editor. This new software service makes it quick and simple to tailor information so that it is easier for everyone to understand

The Everyday English Editor has been adopted by the ABI (Association of British Insurers) Raising Standards group. It is now used by ABI member companies via the Raising Standards website.

Founded in 1987, Optimum initially provided consultancy and writing services to IT companies including Lucent, Microsoft and Hewlett-Packard. It also completed projects for the Central Office of Information and the Department of Trade and Industry.

During the 1990s, Optimum marketed an innovative, computer-based speed reading system. As part of this project, it researched and wrote articles on the physical and cognitive processes of reading. This knowledge underpins its recent work on editing tools and communication training courses.