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To make information easier for people to understand and absorb, Optimum has developed the Everyday English Editor. Based on
unique language research, this software tool benchmarks written information against the English people use everyday. It can be used
on all written communication including websites, leaflets, releases
and letters.

 Using low-cost technology, the Editor makes it simple to avoid
vocabulary that opens a communication gap with the average citizen.
It is of particular value to public sector professionals because:

“The average adult uses only about 3,000 words regularly”…
“Graduates have an average vocabulary of about 23,000 words.”
The University of Bradford and Oxford University Press

“AB professionals use 50 per cent more Latinate words than
manual workers.” Original research by Optimum Communications Development

“20 percent of working adults in the UK have a reading age of
11 or less.” Improving literacy and numeracy - A fresh start. The report of the
working group chaired by Sir Claus Moser

“Language barriers are one of the most fundamental problems
affecting the communication and distribution of information.”
Better information, better choices, better health (DHS, 2004)

For more on language mismatch, click here